For the past six years, LA Art Show has been a strong and unwavering supporter of St. Jude Children’s Research Hospital® as it leads the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. In 2021 St. Jude Children’s Research Hospital® remains the beneficiary, but in an expanded capacity. Previously opening night proceeds had benefited the charity, but this year the LA Art Show is donating 15% ALL ticket proceeds to its life saving mission. Ora, known for her love of fashion, art, and culture is a perfect example of the next generation of collectors and a great representative for St. Jude Children’s Research Hospital® and the LA Art Show. “I’m so proud to be hosting the opening night of the LA Art Show in partnership with St. Jude Children’s Hospital. The work St. Jude’s does is life-changing and its impact can be felt around the world. I’m honored to be a part of this night, uniting my love of art with an incredibly worthy cause,” says Ora. In addition to food, beverages, and art, opening night attendees will be given a special sneak peek of the LA Art Show’s exciting new programming. With over 200,000 square feet featuring more than 70 galleries, there will be plenty of space for patrons to safely enjoy everything the LA Art show has to offer. As opening night guests navigate the fair, they will be exposed to some of the latest trends in art, in addition to the traditional programming. In an effort to provide the most well-rounded and engaging experience the LAAS is incorporating a special focus on new technologies in art, marking them as the first live art fair to join the NFT conversation. This foray into the digital space promises to be quite the experience, with carefully curated work from some of the most interesting female artists and sales available right there on the show floor. Patrons present for this opening night event will be among the first to explore the highly-anticipated DIVERSEartLA section, which focuses on the presence, contributions, research, and documentation of women and non binary artists at the forefront of work at the intersection of art, science, and technology, represented by guest museums and institutions. This programming, curated by Marisa Caichiolo, will include Marcos Lutyens’ River Rose Memorial in the lobby of the convention center, a community art collaboration that honors and grieves effects of the COVID pandemic in the U.S. With felt roses to represent the lives lost, this collective piece aims to both grieve and invite humanity to embark on a new beginning. An unconventional and interactive contribution, Tiffany Trenda will be safely bringing live performance to the event. Trenda, a multidisciplinary performance artist known for exploring the relationship of the female body to today’s ever-changing technologies, has coordinated a viewing experience for attendees via QR code, allowing each person to interact with her in real time using their own smartphone thanks to volumetric video recording.