Pen Name: Ricardo Rodriguez-Long
Last Name: Rodriguez-Long
Country: United States
Ricardo's photojournalism excellence has allowed him to supply copy and images for newspapers and magazines around the globe in both English and Spanish. He is the first Hispanic photographer to be granted a solo show at LAPC in Los Angeles. He created the first Spanish automotive radio program in the US which is still on air; the first Spanish language trucking magazine; the first automotive TV show in Spanish in the US (broadcasted on over 30 countries through CANAL SPEED and Azteca America TV Network); and Ricardo is the first Hispanic to receive the Golden Award for journalism by the Truck Writers of North America. This prestigious awards is coveted by more than 250 journalist in the commercial truck market in Canada, United States and Mexico. His radio/podcast is the first Spanish language program at the Bleav Network, the #1 nework for professionals in the US. He is a current contributor to LA Times Espanol, Enfoque Social , and the President of Hispanic Motor Press and Vice-President of Motor Press Guild.
Wine and travel have been part of his business and personal life. His wine reviews started as a friend recommendation and now has it's own VinosYautos social media page. The travels reviews started back in 1992 and been featured on print and tv series. Always looking to help the consumer find the best location or products for the best price. As a brand ambassador (Uniroyal and Michelin Tires, Motul oil, Duralube, Equipe Watches) he has delivered great ROI for all his partner's. Ricardo also authored the first Woman's Car Manual for Kim Danger's e-book series and produced TV commercials for Kawasaki, Honda Cars, and Duralube.
To keep his driving and mechanical skills sharp, Ricardo contends successfully in vintage racing throughout the Southwest region. In 2010 he won the VARA F3 Championship driving a RALT RT5 open wheel car. Ricardo has been test driving motor vehicles for manufacturers since 1990 and is an ASE certified tech. From new cars to race cars he has driven over 2500 different cars in the last 30 years.
His combined credentials as an expert in the automotive, commercial financing, travel, and wine fields and his innate understanding of the consumer needs are unmatched. His passion for life in the fast lane is inspirational. A true sample of a life well lived.
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