Paige Mycoskie is an entrepreneur, designer, and artist whose passion for vintage-inspired fashion has turned Aviator Nation into one of the most iconic lifestyle brands in America. Born and raised in Arlington, Texas, Paige grew up in a creative and athletic household. Her upbringing instilled in her a love for art, music, and the laid-back lifestyle of the 1970s  influences that would later define her brand.

Early Life and Influences: As the middle child in a family of three, Paige grew up immersed in creativity. Her parents encouraged artistic pursuits and a love for the outdoors, and her brother, Blake Mycoskie, would later achieve fame as the founder of TOMS shoes. Paige’s early exposure to entrepreneurial thinking and philanthropy helped shape her business philosophy.
After graduating from Arizona State University, Paige moved to California to explore her passion for surf culture and vintage design. She took on various creative jobs, including photography and graphic design, before stumbling upon her true calling. Paige’s keen eye for aesthetics and her love of music festivals inspired her to create a clothing line that captured the spirit of the 1970s with a modern twist.

The Birth of Aviator Nation: In 2006, Paige founded Aviator Nation in her Venice Beach garage. Armed with a sewing machine and a vision, she began creating custom hoodies and T-shirts with hand-stitched designs. Her goal was to revive the relaxed, colorful vibe of 1970s California and bring it into contemporary fashion. The brand’s first big break came at a local music festival where Paige’s designs caught the attention of festivalgoers. The distinct vintage aesthetic, combined with a commitment to high-quality craftsmanship, quickly gained a loyal following. Each Aviator Nation piece is handcrafted in California, ensuring that no two items are exactly alike.

A Brand Rooted in Community and Authenticity: Aviator Nation is more than just a clothing brand; it represents a lifestyle. Paige has successfully cultivated a community that values positivity, adventure, and individuality. The brand’s flagship stores, located in trendy neighborhoods across the United States, are designed to be immersive experiences. Customers can shop while enjoying live music, surfboards on display, and vibrant murals that reflect Paige’s artistic flair.
Paige is also deeply committed to giving back. Aviator Nation frequently collaborates with charities and organizations that align with the brand’s values, including mental health awareness and environmental sustainability. This philanthropic approach has further endeared the brand to its audience.

Accolades and Influence; Paige’s dedication to her craft has earned her numerous accolades, including being named one of Forbes’ “Top 30 Under 30” in Retail. Aviator Nation has grown into a multi-million-dollar empire with a celebrity clientele that includes stars like Jennifer Aniston and Matthew McConaughey. Despite her success, Paige remains grounded and focused on her mission to spread good vibes through her designs. Her story is a testament to the power of passion and authenticity in building a brand that resonates deeply with its audience.

The Future of Aviator Nation: Looking ahead, Paige continues to expand Aviator Nation while staying true to its roots. The brand’s commitment to sustainability and handmade craftsmanship sets it apart in a fast-paced fashion industry dominated by mass production.
Paige Mycoskie’s journey from a small garage in Venice Beach to the helm of a global brand serves as an inspiration to aspiring entrepreneurs everywhere. Through Aviator Nation, she has created not just a clothing line but a movement that celebrates creativity, individuality, and the timeless allure of 1970s California.