– The Hispanic Motor Press Awards(HMPA)—
the premier automotive awards by independent Hispanic media and content creators—revealed the winners for 2024 during today’s opening of the Los Angeles Auto Show (LAAS) and AutoMobility LA. The 14th annualHMPA program presented by Quaker State® identifies the best newvehicles for Hispanic car buyers, considering manufacturer advancements in cleaner mobility, technology, safety features, infotainment, and driver experience.
“We are delighted to return to AutoMobility LA to announce our HMPA winners in collaboration with Quaker State®,” Hispanics continue to rise as a driving force shaping U.S. culture while impacting our economy including the automotive industry with 25% of vehicle sales. Today’s winners represent brands offering class-leading vehicles that align with Hispanic car buyers’ preferences as we assist them in making informed decisions.”
At the annual HMPA program, Quaker State®—one of the most cutting-edge motor oil brands—joined forces with Hispanic Motor Press to award scholarships to college students specializing in communications, automotive, and technology fields. Adding even more excitement to the occasion, Daniel Suárez,driver of the #99 Quaker State Chevrolet for Trackhouse Racing in the NASCAR Cup Series,had the honor of presenting these prestigious scholarships.
"We are honored to support these aspiring future leaders by helping to energize their educational journeys,” says Amanda Luce, Quaker State Brand Manager. “On behalf of Quaker State, congratulations to the scholarship recipients and the winning brands for demonstrating automotive excellence amongHispanic car buyers.”
The HMPA Presented by Quaker State® top 2024 vehicles for Hispanics are:
Electric Vehicle - Hyundai Kona Electric
Family Vehicle - KIA Telluride
Pick Up Truck - Chevrolet Colorado
SUV - VW Atlas 7
Luxury Vehicle– Genesis Electrified GV70
Adventure Vehicle - Jeep Wrangler 4Xe
Best Tech - Toyota Prius
Winning vehicles will be showcased in an exclusive staged area throughout the duration of LAAS taking place through November 26 at the Los Angeles Convention Center.
The 2024 HMPA Jurors represent a distinguished, independent group of Hispanic automotive journalists, content creators and industry influencers selected by the organization’s advisory board who volunteer their own time to participate and to help the Hispanic consumer make an informed choice. Over 100 new vehicles were tested during 2023.
Auto manufacturers voluntarily submitted their entries, and the jury panel evaluated the vehicles’ features including overall design, comfort, safety, economy, handling, performance, functionality, infotainment integration, interior design, environmental requirements, driver satisfaction, and value.