– The Hispanic Motor Press Awards(HMPA)—
the premier automotive
awards by independent Hispanic media and content creators—revealed the winners for 2024 during
today’s opening of the Los Angeles Auto Show (LAAS) and AutoMobility
LA. The 14th annualHMPA program presented by
Quaker State® identifies the best newvehicles for Hispanic car buyers,
considering manufacturer
advancements in cleaner mobility, technology, safety features, infotainment,
and driver experience.
“We are delighted to return to AutoMobility LA to announce
our HMPA winners in collaboration with Quaker State®,” states Ricardo Rodriguez-Long,
a veteran automotive journalist and founder of the Hispanic Motor Press. “Hispanics
continue to rise as a driving force shaping U.S. culture while impacting our
economy including the automotive industry with 25% of vehicle sales. Today’s
winners represent brands offering class-leading vehicles that align with
Hispanic car buyers’ preferences as we assist them in making informed
decisions.”
At the annual HMPA program, Quaker State®—one of the most
cutting-edge motor oil brands—joined forces with Hispanic Motor Press to award scholarships
to college students specializing in communications, automotive, and technology
fields. Adding even more excitement to the occasion, Daniel Suárez,driver of
the #99 Quaker State Chevrolet for Trackhouse Racing in the NASCAR Cup Series,had
the honor of presenting these prestigious scholarships.
"We are honored
to support these aspiring future leaders by helping to energize their
educational journeys,” says Amanda Luce, Quaker State Brand Manager. “On behalf
of Quaker State, congratulations to the scholarship recipients and the winning
brands for demonstrating automotive excellence amongHispanic car buyers.”
The HMPA Presented by Quaker State® top 2024 vehicles for Hispanics are:
Electric Vehicle - Hyundai Kona Electric
Family Vehicle
- KIA Telluride
Pick Up Truck
- Chevrolet Colorado
SUV - VW Atlas 7
Luxury Vehicle–
Genesis Electrified GV70
Adventure Vehicle - Jeep Wrangler 4Xe
Best Tech
- Toyota Prius
Winning vehicles will be showcased in an exclusive staged
area throughout the duration of LAAS taking place through November 26 at the
Los Angeles Convention Center.
The 2024 HMPA Jurors represent a distinguished, independent group of Hispanic
automotive journalists, content creators and industry influencers selected by
the organization’s advisory board who volunteer their own time to participate
and to help the Hispanic consumer make an informed choice. Over 100 new
vehicles were tested during 2023.
Auto manufacturers voluntarily submitted their entries, and the jury panel evaluated the vehicles’ features including overall design, comfort, safety, economy, handling, performance, functionality, infotainment integration, interior design, environmental requirements, driver satisfaction, and value.
